Online certificate course Business Development

A strategy consultancy always first evaluates the company's position in the market or in different markets on the basis of a detailed market and competition analysis. Different scenarios regarding assumptions about future developments then form the starting point for defining a strategy. The corporate strategy is largely ultimately decided by top-level management. Business Unit Strategy The business area strategy is derived from the corporate strategy. It thus follows the goals defined there and focuses on strategic competition-oriented decisions. With Porter's approach which is still valid you have the choice between three basic orientations.

Cost leadership - Your focus is on maximum efficiency throughout the Phone Number List value chain. Differentiation – You differentiate yourself from the competition through uniqueness quality innovation design. Niche strategy – You withdraw from the competition in the overall market and specialize in a worthwhile niche. Middle management is usually entrusted with this task. In the case of cost leadership for example it is important to optimize all processes of corporate value creation from the point of view of efficiency.



If you opt for a strategy consultancy that may be specialized in the respective areas they will not make any strategic recommendations that are contrary to the set corporate strategy.  Manager Learn online flexibly and part-time with the online certificate course Business Development Mangager and learn promising approaches models and concepts in online modules to initiate change processes and developments as a future Business Development Manager.